The Liminal brand kit
Download the current logo files and apply them with the same precision, spacing, and restraint used across Liminal.
Best practices
A strong identity is built through consistency. Use the marks with restraint, balance, and clean contrast.
Use the official files
Always start from the provided SVG assets so proportions, edges, and curves remain exact in every context.
Protect the mark with clear space
Center the logo and leave it room to breathe. Avoid crowding it with interface elements, copy, or decorative graphics.
The palette behind Liminal
A working selection of the colors used across the site and product. Click any swatch to copy its hex value.
Void
#0c0c0cPrimary surface and background color.
Signal
#00bf85Accent used for actions, charts, and active states.
Mist
#efefefLight canvas for editorial and utility sections.
Slate
#7a7a7aQuiet supporting copy and low-emphasis labels.
A disciplined brand system
The objective is precision, not decoration. Every mark, surface, and accent should feel composed, intentional, and unmistakably Liminal.
Use contrast with intention
Favor deep black, white, and restrained neutrals so the mark stays crisp and the gradients read cleanly.
Preserve the original mark
Do not stretch, crop, rotate, outline, or embellish the logo with effects that alter its native form.
Use green sparingly
Liminal green should signal emphasis, not dominate the page as a decorative fill.